Roadmaster contracted the 28 Page Agency to upgrade their packaging, which had remained contact for quite a few years. As the brand does well in it's niche market, part of the requirement was to retain the look and feel of their existing branding.
While they liked their existing logo and didn't want it changed, we felt it was important that the logo retain the same visual language between logo graphic and logotype. Thus we modified the logo lettering, which in turn made it easier to read and less dated.
Using this we created a new packaging concept that could stand along side their existing inventory while still being a significant upgrade from their existing packaging assets.
As part of the project, we created a "demo" truck on which their products could be displayed. We took an existing truck model, made the necessary changes we needed and then textured it using custom made textures that matched their brand.