Viva is a company specializing in referral gift cards for the dental field. The challenge with this design was the fact that the name is already used by hundreds of other companies and businesses. So the first step was looking at all of these. Following that, was creating a logo that was simple yet unique. It also needed to scale down well as it will be used on the referral cards along side the dentist's own branding and thus can't be overpowering.
This was the finalized logo after numerous iterations and samples.